When you have been setting records and winning races for 100 years, what do you do next?
Well, more of the same, of course! And not only are we aiming to set more world land and water speed records, we will also be returning the Bluebird name to the race track once again with the new and very exciting Bluebird electric race car project with which we will compete in the forthcoming Formula E racing series in 2014.
We also recognise the importance of brand building and sound commercial principles to allow us to take the various projects and initiatives forward through sustainable business partnerships driving income streams that will enable us to keep the Bluebird name at the very forefront of technology and racing success.
But that is only half the story as we will also be marking some pretty special anniversaries over the forthcoming years, so be sure and sign up for our newsletter or follow us on our social media links to keep up to date with all the latest events and announcements, or email the team directly for more information.
Below is an outline of some of the key events and activities, partnerships and initiatives that we will be involved in as we begin to write a new chapter in the great Bluebird story.
12 June 2012
The anniversary to celebrate 100 years of Bluebird. Staged directly outside the Royal Theater Haymarket, we will be displaying some of the historic Bluebirds which Malcolm Campbell piloted to glory and unveiling the new Bluebird GTL electric race car concept. Click here to find out more.
1 October 2013
Delivery of 1st full working prototype of the Bluebird GTL electric race car. Follow our social media links to keep up to date with progress.
Further attempt at UK speed record.
January and September 2014
50th anniversary of Donald Campbell's unique 'double' world records on land an water in the same year. Special events and displays of Bluebird CN7 and Bluebird K7 to mark this unique achievement.
Proposed start of the Formula E global electric race series. 8 rounds, 20 cars, 10 teams.
World electric land and world electric water speed record attempts by the present Bluebird team.
4 January 2017
50th anniversary of the tragic death of Donald Campbell, Coniston, Cumbria.
Conclusion of the three year Formula E series.